Epidemiology Training: Effective Techniques for Communicating Public Health Information

Sunday, June 22, 2014: 1:30 PM-5:00 PM

108 (Nashville Convention Center)

Health communication is an important aspect of epidemiology. The ability to communicate clear, concise messages to a lay audience is essential to promoting healthy behaviors and decisions. The second part of the training will focus on communicating epidemiologic information and public health recommendations to government officials, media professionals, and the general public. In this session, you will learn about communication strategies and practice creating messages. The workshop format will include lecture followed by small group break-out sessions in which participants will create a message using different media for delivery.

LEARNING OBJECTIVES

Explain the importance of communicating public health information through the media
Communicate clear and concise messages appropriate for traditional or social media
Identify planning tools to prepare for communication challenges that occur in times of crisis
Describe how you can build trust in your stakeholders through messaging
Identify reasons for poor public response to communication plans

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